In co-operation with the brand and in-house designers, we overhauled Swiss Chalet’s email campaigns. They now have a cohesive voice and targeted messaging based on their open-rates, click-rates, and engagement levels. VIPs get premium creative, with clever tag lines and subject lines that make them think. Lapsed users get basic, straight to the point emails, with personalized deals right in the subject line.
I am very lucky to be dealing with an engaged, enthusiastic and very large audience with Swiss Chalet. It gives the opportunity to get really creative, with great responses.
Swiss has a lot of limited time offers, so keeping messaging to the point, but still creative and sentimental is important in getting the point across.