Medcan had two layers of email drip campaigns. The first was to get in touch with business decision makers to promote corporate plans. The second was to get employees using their benefits. This was a mixture of B2B and B2C communication, with a number of assets listed below.
Where are your employees on the Mental Health Continuum?
Just because an employee is suffering from mental health issues, doesn’t mean they have a mental illness. Read More.
Q&A: How can pharmacogenomics help your employees?
We interviewed Allison Hazell, Clinical Director, Genetics at Medcan to share with employers what they should know about pharmacogenomics. Read More.
Handling presenteeism during flu season
‘Tis the season to hear the sounds of coughing and sneezing over the walls of your cubicle. This year’s flu virus has arrived and might be lingering around your office in the form of presenteeism. Read More.
Case Study: Great feedback for an HR leader
Learn about Janet, an HR Director who incorporated Medcan services into her accounting firm’s existing benefits package.
See the Case Study
Healthy Employees. Healthy Business. When writing web copy for Medcan’s “For Business” site, it needed to take a B2B focus. Selling health plans to businesses to ensure their employees stayed healthy year round, keeping work flowing and business at its peak. See the For Business site.
I worked with a Creative Director to come up with an infographic that explains chronic illness in the workplace.