Content Marketing | Monthly Emails | Earned Media
Every drop of water counts to water infrastructure companies like Hamilton Kent. And the same attitude applies to the content marketing initiatives I have taken with this client over the past few years.
Content Marketing
Positioning Hamilton Kent as a thought leader in new infrastructure policies, innovations, and industry trends is the idea behind the monthly blogs I write for this client. This means very in-depth research into technical documents, policies and keeping up with industry news. Read some examples below:
Is your municipality ready for its 100-year storm?
When it rains, it pours. At least in the case of a 100-year storm. If your infrastructure is unprepared for a major stormwater surge, you’ll be feeling a surge in post-storm costs. Read More.
Keeping the world’s longest floating bridge afloat
The SR 520 floating bridge recently reclaimed its record of being the longest floating bridge on Earth, complete with 36 expansion joints. Read More.
Hamblen Avenue Rehabilitation
Take a drive down Hamblen Avenue in Lakewood, TN, and you’ll experience a very different place than you would have two years ago—not to mention a much smoother drive. Read More.
Monthly Emails
There’s no point in standing on a soap box if there is no one there to listen. We ensure proper lead management initiatives are taken through emails to send out thought leadership blogs and webinars on a monthly basis.
Earned Media
Some of these blogs and newsletters have been picked up by Trade Publications who have offered to publish my work for the client, free of charge, ultimately getting more leads.
Rebecca Field 