Web Copy | Direct Mailer
I was able to work closely with another great writer on this project, ultimately taking the website from the creative concepting phase, to wireframe planning with our web team, to a truly beautiful finished product. I think this is a great example of how UX design, clever coding, good client relationships and a full content & voice rebrand can work out great.
See the whole site here.
Direct Mailer: Peel n’ Sniff
This was a clever throwback to scratch n’ sniff sticker days. Ecolo Toronto has their sales people on the ground, moving from building to building in the downtown core. Not many property managers know why their product is better than generic cleaning solutions, so this piece set out to grab their attention, and keep it with some great scents to keep at their desk.