Very dry, boring content is generally the name of the game for the manufacturing industry. ACS valves takes a more human approach in what they do, giving their valves a more sarcastic, down-to-earth and playful tone that really sets them apart from their competitors.
Their rebrand took their tone a step further, drawing a connection from end-products to their rotary valves, while staying away from industry standard photos of machinery and boring product names.
See some of their banners below, and their full website here.
ACS Valves gains a lot of leads from their robust paid media programs. Efforts include eblasts, advertorials, sponsored webinars, print & online ads and more.
ACS Valve’s voice comes across in all of my marketing and writing efforts for them. This is no different in their monthly content marketing blogs which are both humorous and informative. Read some examples below:
Protect your workers from toxic chemicals
Breathing in toxic fumes won’t give your superpowers. Here’s a list of ways to avoid overexposure to toxic chemicals in your plant. Read More.
Ways to save energy in your production process
Unlike a six-year-old boy on sugar bender, we at ACS like to encourage stable energy practices that keep hyperactivity and surges at bay-not to mention keeping your costs low. Read More.
How to increase the life expectancy of your machinery
That rickety old valve has broken down again, and you’re tired of replacing it all the time. Here are some tips on how to ensure your valves last longer-and give you less downtime. Read More.
See web copy for the NFPA Preventative Maintenance Kit here.
See web copy for ACS Mixers here.
ACS Valves has taken initiative to become a thought leader in plant safety across North America. Part of that initiative was with the infographic below, which was sent out to their clients to place somewhere visible in factories and plants.