ACS Valves

 

Re-branding | Paid Media| Content Marketing | Landing Pages | Web Copy | Infographic

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Very dry, boring content is generally the name of the game for the manufacturing industry. ACS valves takes a more human approach in what they do, giving their valves a more sarcastic, down-to-earth and playful tone that really sets them apart from their competitors.


Rebrand

Their rebrand took their tone a step further, drawing a connecting from end-products to their rotary valves, while staying away from industry standard photos of machinery and boring product names.

See some of their banners below, and their full website here.


Paid Media

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ACS Valves gains a lot of leads from their robust paid media programs. Efforts include eblasts, advertorials, sponsored webinars, print & online ads and more.

See an advertorial here.


Content Marketing


ACS Valve’s voice comes across in all of my marketing and writing efforts for them. This is no different in their monthly content marketing blogs which are both humourous and informative. Read some examples below:


Landing Pages

ACS LP 1

ACS LP 2

See web copy for the NFPA Preventative Maintenance kit here. 

See web copy for ACS Mixers here.


Infographic

ACS Valves has taken initiative to become a thought leader in plant safety across North America. Part of that initiative was with the infographic below, which was sent out to their clients to place somewhere visible in factories and plants.

ACS Infographic